Online marketing that involves paying a certain amount for each click a visitor makes on your advertisement is called pay per click, or PPC advertising. In other words, rather of obtaining site visitors naturally, you are now paying for them. Businesses can bid for ad placement in search engine results on platforms or on other digital networks, which is the beauty of PPC. You may have a targeted opportunity to interact with potential customers when someone searches for something related to the keywords in your ad. It can be carried out utilising the several targeting options offered by Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and more.